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Website Marketing:

In the World Wide Web, there are so many options, how do we get potential customers and others to choose your website?

Many internet users search one or more of the top "engines" to find what they need. If your website is maintained by EB Creative Web Design, Graphics, Audio, it has been submitted to the general submission area of the top search engines. But search engines can be quirky, and each one has different guidelines as to how it rates and positions a site. That’s why it’s important not to rely on them exclusively. So what can you do to help build traffic at your site? Read on.

Put your domain name (Website address) everywhere. Brochures, advertisements, business cards, and even hats, jackets, and T-shirts can be effective ways to promote your site and establish your online identity.

Press release. Type up a press release announcing the existence of your website and submit it to area media. To avoid being construed as someone seeking "free advertising", focus on the educational or entertaining aspects of your site.

Online invitations. If you are "surfing" the web, don’t hesitate in contacting other websites via e-mail. Tell them you visited their site, and give them your brief, yet honest opinion of their site. In turn invite them to visit yours. Have your friends and employees join in.

Mailing Lists. If you maintain a mailing list (either e-mail or postal), use it to let your contacts know about your website. You might also make them aware of any additions or updates as they occur.

E-mail. Rule One. Always reply to any e-mail directed at your business or website. Answer any questions. Ask how else you might be of service, and invite them to return to your website.

Advertise. If you currently use print, radio, billboard or any other form of mainstream advertising – include your web address. Your website allows you to cross promote like never before. Potential customers can access your website any hour of any day to get product or service specifications, more information etc.

Link exchange. Spend some time on the internet seeking other websites of similar minds (but not competitors) and contact them offering reciprocal links. However, avoid established banner exchange programs or large free link pages. These are generally used only by non-professional sites.

Online Advertising. Should you come across a highly popular website that draws viewers of a similar mind, you may wish to consider advertising on their site. Most high traffic sites offer a price guide, or simply contact them for information.

Newsletters. Conceive and write a newsletter that is offered via e-mail. Devote a small section of your website asking folks if they’d like to "sign up" for your newsletter. Those that do, will be a valuable addition to your mailing list, and will be regularly reminded through your mailings to visit your website. You decide how often the newsletter is published. To prevent sharing your mailing list with recipients use the BCC (blind carbon copy) feature of your e-mail program.

Submit copy to media. You are an expert in your field. Offer to write a column in the local paper about your subject of expertise and how it effects the general population. Contact the area talk radio station and see if they would like to book you as a guest. Remember to mention your website as a source for more information.

Should you have questions or comments on any of the above, please don’t hesitate in contacting us.